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The secret to eternal youth


The secret to eternal youth

The Mercedes-Benz G-Class celebrates its 40th Anniversary

Still unwaveringly beautiful after 40 years: the Mercedes-Benz G-Class celebrated its 40th anniversary in 2019 and revealed the secret behind its eternal youth with an extraordinary film series produced in collaboration with our moving-image agency. The ads featured on Instagram , YouTube  and Facebook .

The car uses the format of a classic beauty advert to take us through its regular beauty rituals in short film snippets. A female voice softly reveals the beneficial properties of the ingredients of body treatments, mud and sand whilst aesthetic close-ups fill the screen. Everything from nurturing mud packs to cleansing peels work in harmony to unlock the eternal youth of the classic car design icon.

Mercedes-Benz G-class

Mercedes-Benz G-class

We really enjoyed the experience of delving into the interplay of the characteristic real life of the off-road vehicle and the tonality of classic cosmetic ads.

Mirco Völker, Managing Director

What better way to celebrate the 40th anniversary of a car than showing it off with a twinkle in its eye? We used beauty treatments to shed some light on the secret of its eternal youth.

  • Camera/Production: Pascal Remond
  • Text/Concept: Caroline Jung
  • Creation: Match Herceg
  • Producing: Nick Grgic, Alexander Pietzsch
  • Consulting: Florian Schramm

Mirco Völker

Managing Director