Opening the discussion on violence against women
Language in rap. Conventionally pure violence against women. We joined arms with Terre des Femmes in the fight against rap lyrics that incite violence against women.
We took a strike at rappers with their own weapon: their lyrics. Read by women and with all bling, glitzy music videos and booming beats removed, only one thing is typically left in rap songs: pure misogyny. #UNHATEWOMEN has drawn attention to this hate in an unspectacular yet shocking way.
We took a strike at rappers with their own weapon: their lyrics.
Our campaign sparked a true movement. It opened the discussion and lead to real consequences: Rappers reacted, the press reported, and an entire genre was thrown under scrutiny. Politicians acted. Certain songs from the campaign were banned. And laws were passed against online hate speech.
„The politicians acted and passed the law against hate speech on the internet.“
- 2x ADC Germany gold 2020
- 4x ADC Germany silver 2020
- 2x ADC Germany bronze 2020
- ADC Germany 2020 award
- GWA Effie silver 2020
- GWA Effie bronze 2020
- 3 x PR Report awards winner 2020