Monsters of Content Marketing
Our horribly beautiful business podcast
Its platforms, campaigns and formats entertain and inform, they turn brands into media. And it is precisely to them, the "Monsters of Content Marketing" (#MoCM), that we dedicate our own podcast.
The 30-minute format is moderated by our editor-in-chief Dirk Benninghoff. He provides exclusive interviews, background information and insights into the world of content marketing.
Once a month our host talks to industry giants such as Rosa Riera (Vice President Employer Branding and Social Innovation at Siemens), Philipp Westermeyer (Founder Online Marketing Rockstars) or Waldemar Zeiler (Founder Einhorn) about their most exciting cases - from strategy, technology and story to distribution, data and KPIs. It is also a pleasure to get to know them personally.