BMI
Joint forces for a safe Germany
Our campaign for the Federal Ministry of Internal Affairs for construction and homeland creates solidarity and recognition
The police and emergency services oversee the safety of over 83 million people. We want to make sure that everyone is aware of this: Joint forces for a safe Germany.
Many citizens feel less safe in recent years. This is attributable to a number of factors such as the refugee crisis, Islamist terror attacks and the increasing globalisation of organised crime. At the same time, trust in the government to effectively manage these challenges is fading.
A multimedia campaign
Our campaign “For a safe Germany” confronts this diffuse fear with real police and rescue forces who ensure our safety around the clock. An emotional campaign film and an urgent series of motifs establish identification and respect.
The multimedia campaign (TV, OOH, online) spread quickly on digital channels and created a wave of solidarity and recognition.
