Audi

Virtual Masterpiece: AUDI

Boost in Efficiency: Or how AI makes the impossible possible!

The Audi Driving Experience stands for unparalleled moments behind the wheel of real Audi models. When real-life filming isn’t possible, artificial intelligence comes into play.

By conducting detailed research into local conditions, we reduce time and costs and open up creative possibilities that are virtually impossible to achieve using traditional methods.

What do you do when new vehicles are still under strict wraps, real-world photo shoots are impossible due to seasonal restrictions, and you still urgently need stunning imagery? The answer: Artificial Intelligence.

Our Stable Diffusion AI transforms existing vehicle images into breathtaking scenarios—from snow-capped mountains to vibrant city streets.

Existing vehicle images were embedded into completely new, fascinating environments using AI. Our local Stable Diffusion AI generated what are known as "backplates"—realistic background backdrops that provide a spectacular stage for the cars.

Whether it was snow-covered mountain landscapes or dynamic street scenes, the results were as impressive as they were authentic.

A crucial part of the process was accurately recreating the actual local conditions. This required deep research before any prompting took place: the correct tree and plant species as well as the exact local road markings had to be seamlessly integrated into the prompt. The standout feature of this approach? It is visually compelling yet incredibly efficient.

By using existing vehicle images and avoiding physical photo shoots, time and costs were significantly reduced. At the same time, AI enabled a level of creative freedom that would have been virtually impossible to achieve using traditional methods.