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The new narrative of work

Our „LinkedIn Changemaker“-campaign

fischerAppelt News

fischerAppelt News

We present the future of work for LinkedIn and focus on the new narrative of work ​​with a large-scale campaign, The "LinkedIn Changemakers" are seven people who want to achieve real change in the world of work with their ideas and projects.

Two TV commercials about the Changemakers will be launched on all major TV stations in the beginning of October. There will also be large-scale OOH placements in Munich, Berlin and Hamburg. The campaign was already launched on LinkedIn, Facebook, Instagram, YouTube and Spotify in mid-September. The hashtag "ConversationsForChange" accompanies the digital activation. LinkedIn is going to launch its own channel on TikTok at the beginning of November, where the changemakers disseminated educational content on their topics.

Now is the right time to shape the future of our working world.

Selena Gabat, Head of Marketing DACH, LinkedIn.

The first integrated campaign from us

We've often implemented DACH campaigns for LinkedIn, but the latest one is a first - an integrated campaign. From the idea, through creation and production, to PR and social media activities, everything came from our hand. Our PR and content specialists  and the creative experts from Philipp und Keuntje  worked closely together on this great project.

The topic of the future of work is also a current and relevant topic for us as an agency on which we are working intensively.

Carolin Freundlich, Business Director FMCG & Retail

The "LinkedIn Changemaker" campaign will run until the end of the year.