Deutsche Bahn
Relies on Us

We are deepening our long-standing partnership with Deutsche Bahn. Following a two-stage, EU-wide tender process, we successfully prevailed and were awarded Lot 4 (PR). This significantly expands our collaboration with the mobility and logistics group, which has been in place since 2012.

"We are accompanying Deutsche Bahn on a profound journey of transformation. With new leadership, a clear desire for change, and the ambition to win people over for this fresh start, the future of mobility is being shaped here. We thank Deutsche Bahn for trusting in our strategic and creative expertise to shape this socially and economically relevant change through communication." – Eugenia Lagemann, Board Member of the fischerAppelt Group.

Accompanying the Fresh Start Agenda

The newly awarded account comprises strategic consulting, conception, and implementation of marketing-relevant PR measures for all target groups, as well as stakeholder marketing communication.

At the center of these tasks are the complex fields of public (local) transport, mobility, and infrastructure. The goal of the collaboration is to sustainably strengthen Deutsche Bahn's reputation, position the group as an "enabler" of integrated mobility, and expand a trust-based dialogue with stakeholders from politics, associations, business, and science.

Integrated Mandate Management

We have been active for Deutsche Bahn in various disciplines since 2012 – including employee communication, film and moving image, and employer branding.

In the future, our agency group will support PR and stakeholder marketing communication using a fully integrated approach.