BAUHAUS Spring Campaign 2026

BAUHAUS is celebrating "Quality at a Permanently Good Price" – and the reassuring feeling of great value.

With this year’s spring campaign, officially launching nationwide on March 20, 2026, BAUHAUS Germany is putting its clear, reliable price promise front and center: Top quality—no gimmicks, always affordable! Under the guiding principle "Quality at a Permanently Good Price" ("Qualität zum Dauer-Gut-Preis"), the current campaign demonstrates that a strong price image and a positive value promise are not built on discount wars, loyalty point systems, or price dumping, but rather on reliability.

Customers can trust that they will always get high-quality products at the best prices at BAUHAUS, without having to wait for short-term promotions or the "right time to buy." "Quality at a Permanently Good Price" thus represents the ultimate price-performance promise.

As a provider of excellent quality brands, BAUHAUS focuses on a permanently affordable selection instead of short-term loss leaders. With this approach, BAUHAUS creates more than just a price promise: it provides the secure feeling of getting reliably good quality at an optimal price. Not as a special promotion, but as a permanent standard.

Authentic Moments Create Connection

DIY often means rolling up your sleeves, showing perseverance, and investing time. Customers bring passion, dedication, patience, and precision to their projects because, in the end, it needs to turn out right. It is precisely these small and large moments of home improvement and crafting that we all know, creating a strong connection to real-life situations.

This year's advertising campaign captures this authentic, relatable truth with a wink. It gives customers a promise: "Quality at a Permanently Good Price." In doing so, BAUHAUS provides the qualitative foundation for great results and a reassuring feeling at the checkout that price and performance are perfectly matched. In short: an affordable, honest, and reliable offer that doesn't depend on the next upcoming sale.

"With the new campaign, BAUHAUS reinterprets its core principle 'Where better products cost less' and establishes this promise visually with a striking new seal. 'Quality at a Permanently Good Price' is not a short-term effect, but our standard. Customers can rely on the fact that they will always shop more affordably at BAUHAUS. Best in price and outstanding in performance." – Robert Köhler, Head of Marketing Communication at BAUHAUS

This campaign marks the first time our creative agency, Philipp und Keuntje, has been on board for development and execution, a partner BAUHAUS Germany has been working with since 2025.

"Trust is the hardest currency in retail – and that is exactly where BAUHAUS Germany comes in with 'Quality at a Permanently Good Price.' With this campaign, we want to create visibility for this topic. We are very pleased about the collaboration and this joint kickoff with the Spring Campaign 2026." – Stephan Giest, Managing Director of Philipp und Keuntje

Broad Media Mix Accompanies the Campaign

The spring campaign will be rolled out via a broad marketing mix. This includes TV and radio adverts, billboard and digital out-of-home visuals, print adverts, digital formats and further social media content on relevant platforms such as TikTok and Instagram. The video content and visuals pick up on the central theme in various situations and consistently bring it all together – the reassurance of being able to buy high-quality products at permanently low prices at BAUHAUS.

The campaign was produced by Zauberberg Productions from Berlin, directed by Frieder Wittich. Berlin-based photographer Katharina Bohm is responsible for the atmospheric campaign photography.