Lena Heckl Fotografie Ben Jerrys 2

Ben & Jerry's

It's time for the latest scoop!

As the lead agency, we have opened the first Ben & Jerry’s Scoops & Café in Berlin

Since 2016, we have been the lead PR agency for the traditional and cult-ice cream brand Ben & Jerry's and assisted with its lifestyle and corporate communications in Germany, Austria and Switzerland. From product PR, influencer relations to the opening of the first Ben & Jerry’s Scoops & Café in Berlin, we have provided comprehensive support for the brand's communications.

In addition to exciting lifestyle topics, we have also been responsible for corporate topics such as the Ben & Jerry’s social mission and talking about their tireless commitment to climate protection, legal same-sex marriage, the integration of immigrants in Germany and much more. Ben & Jerry’s is much more than just cool ice cream.

Ben Cohen Gründer Ben Jerrys CR Andre Josselin

The co-founder Ben Cohen also travelled from Vermont to Berlin for the grand opening of the first Ben & Jerry's Scoops & Café. A once-in-a-lifetime opportunity for German media outlets.

We managed to reach both stakeholders and consumers with a range of brand activations during the opening week. We invited long-term partners of the Ben and Jerry's social mission to a round table with guests from Sea Watch, the Amadeu Antonio foundation, Jung & Naiv and Start with a friend. We receive great feedback from the media on the pre-opening party with over 160 guests and founder Ben Cohen. At the end, we invited consumers to a Free Cone Day with free ice cream. Within the day, over 3000 scoops were served over the counter of the new café.

Ben Jerrys Schöner Döner CR Lena Heckl

The highlight for food journalists and influencers: the limited “Schöner Döner”, Ben & Jerry’s homage to the Berlin food scene is only available at Scoops & Café and has become a true social media sensation! We were able to reach over 3.5 million consumers organically on Facebook and Instagram.

Lena Heckl Fotogfrafie Ben Jerrys 174

Eugenia Lagemann

Managing Board