Mercedes benz vans alpine soccer 05

Mercedes-Benz Vans

Extreme Alpine Soccer by Mercedes-Benz

The latest sports trend: Extreme alpine soccer, created by Mercedes-Benz Vans.

We wanted to create a hero story for the Mercedes-Benz Sprinter 4x4 during the European Football Championship 2016 in France. Nowadays football seems to have become a sport of prima ballerinas and sissies. And that doesn't match with our target group – real men.

So we invented a new sport. A sport that points out the benefits of the Sprinter 4×4 and triggers a huge wave of enthusiasm around the world: Extreme Alpine Soccer. The ingredients needed for a match of the latest sports trend: a steep alpine slope, two soccer teams and two Sprinters 4×4. We created a film for Mercedes-Benz showcasing this new work-out trend.

Play

In total, we reached 25 million video views on Facebook and 230,000 views on YouTube, and we even made it into Japanese TV. In 2017, we will host a tournament of Extreme Alpine Soccer in cooperation with Red Bull.

Fischer Appelt Mercedes Benz Vans Extreme Alpine Soccer