ContactA Barber's Tale

Dräger

A Barber's Tale

An emotional christmas story with an aha effect

„A Barber’s Tale“ shows a christmas story for Dräger, which promotes more safety and protection against Covid infection in everyday life.

Although FFP-masks have arrived in society, just a few people know that beards can weaken the protection of the masks. A good hold and fit of the mask is essential for a full protection factor. There should be no possibility for the little particles to get in the space between the skin and the mask. This is exactly where the beard comes into play: it affects the perfect fit of the mask and thus your own safety. Better shave to be safe.

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The Netflix-style video sensitizes bearded men to the possible risks of using FFP masks. The YouTube spot promotes more safety and protection against Covid infection in everyday life.

The cinematic christmas movie from Dräger will be rolled out internationally. We created the creative concept, the entire film production  and the medial playout.

It's a project of our hearts to place the important message in the film globally and to establish it by using a modern narrative style à la Netflix.

Mirco Völker, Managing Director

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Mirco Völker

Managing Director