Very fast at the top of the search engines

Keywords as key to success

Search Engine Advertising (short: SEA) as a sub-sector of Search Engine Marketing (SEM) is a very effective and efficient online marketing channel with which one can react very well to the competitive situation in the market. For this purpose advertisements are placed on the results pages of search engines or on Google Shopping for example.

As fischerAppelt, performance's SEA team, we are experts in the field: we take over the strategy development for search engine marketing, the creation of account structures and ads as well as the daily optimization of individual search engine advertising accounts including budget management. Based on strategically selected keywords, we develop solutions individually tailored to each company and its products or services.

With SEA, we can quickly and effectively place our customers in search engines and thus make their services and products visible where potential customers search.

Markus Herrmann, Director Digital Marketing

Right at the top with Google & Co.

One focus is on Google, by far the most popular search engine outside China. With Google Ads (previously Google AdWords) a strong and comprehensive system is available to deliver your advertising to the right people at the right time. Depending on your market presence, we also recommend e.g. search engine marketing for Bing (Microsoft Advertising), Yandex and Baidu. With the help of the latest software we set up and implement shopping, search, display and remarketing campaigns. In this way we find coverage potential, manage budgets efficiently and perfect processes. The result: companies are visible where their potential customers are looking for them.

SEA advantages at a glance

  • Cost control through Cost-per-Click (CPC) billing
  • Low scattering loss
  • Transparent performance measurement
  • Target-group-specific address
  • High branding effect
  • Fast implementation

We take care of search engine marketing with a full-service offer. As an SEA agency, we take over the development of an SEA strategy, keyword research and analysis, account setup e.g. in Google Ads (AdWords) and Microsoft Advertising (Bing Ads), tracking, monitoring and optimization of accounts and/or campaigns as well as ongoing SEA consulting and support.

Our services as an SEA agency


  • Target group-specific approach
  • Keyword-based
  • Text displays on the search result pages
  • Target group-specific approach
  • Increased visibility


  • Clear presentation of your online store products
  • Addressing customers ready to buy
  • Very good conversion rates
  • Upper position on the search result pages

Google Display Network (GDN)

  • Banner advertising
  • Placement Targeting
  • Targeting of target groups ready to buy
  • Targeting of affinity and interests
  • Thematic Targeting
  • Environmentally based targeting