Stadt München

We’re going online!

Digitisation support for Munich retailers, restaurateurs and service providers

Many small businesses in Munich have fallen on tough times and been left to face a loss of turnover that threatens their continued existence in the wake of COVID-19. All retail shops have been shut in Bavaria since 18th March 2020 in an effort to contain the pandemic – leaving many small businesses in the dark when it comes to covering ongoing operating costs. Many small businesses haven’t yet taken advantage of the opportunity to take their businesses online. With our support, the City of Munich , UnternehmerTum  and ReDI School Munich  launched the initiative “We're Going Online!” to aid those who need assistance. Our strategy and design experts worked alongside the initiators to design the landing page  in just one day! In addition to the website designs, we also created motifs for social media channels.

The main challenge we had to overcome was the limited amount of time we had at our disposal, as the website was launched within a mere 24 hours. We were very impressed by the hands-on approach fischerAppelt adopted with their #allforall initiative, so we didn’t hesitate to partner with them for “We’re Going Online!”

Christian Mohr, Partner UnternehmerTUM Business Creators

“Now the key objective is providing quick help and implementation – in the first weekend alone we received a large number of website hits with 60 small businesses and over 300 experts registering,” explains Neil Kraski, our Strategic Design Director.

Retailers, restaurateurs and service providers can now obtain expert support free of charge on our landing page until midnight on 30th March to help them go online. Our experts will work with the participants to develop customised digital solutions in the course of just a few hours and enable them to create an online shop or advertise their products and services online.

Partners of “We’re Going Online!”

SAP, Microsoft Deutschland, Ray Sono, Facebook, FC Bayern München,, Händler helfen Händlern, elaboratum – New Commerce Consulting, Nemms, fischerAppelt, cocodibu, and many more.

Jürgen Korzer

Senior Partner