Trading Escada for Esmara
The first Lidl pop-up store on the Neuer Wall
Renowned for its low prices, the quality of Lidl products is often underestimated. To mark the launch of the Esmara Premium collection, Lidl and fischerAppelt opened a pop-up store and surprised customers on the exclusive “Neuer Wall” shopping mile in Hamburg.
The media were also taken aback. From BILD, RTL, Süddeutsche, Handelsblatt to lifestyle blogs, reporting achieved coverage in the three-digit million range within a short time.