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Whitepaper

Second degree sustainability

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Whitepaper

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How the economy is changing and what marketing and communication should do now

fischerAppelt News
fischerAppelt News

We are currently experiencing a "second-degree sustainability". While sustainability communication under the CSR label used to focus solely on regulatory requirements, the structures in many companies are currently undergoing fundamental change. New sustainable products and services are emerging, digital processes are replacing analog ones and supply chains are becoming greener. This opens up new communication and participation opportunities.

In our whitepaper, we show you how the economy is changing and what marketing and communication should do now.

Please note that the whitepaper is in German.