ContactUp high in the mountains with the Marco Polo
Mercedes Benz Marco Polo Hoch hinaus

Mercedes-Benz

Up high in the mountains with the Marco Polo

Social Media

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A branded content film for the Mercedes-Benz Marco Polo with Kilian Jornet

Kilian Jornet  is a multiple world champion in sky running. Alongside being an endurance athlete, he’s also a very spiritual and nature-loving person – and a passionate Marco Polo driver, the high-end travel camper from Mercedes-Benz .

We directed Jornet in a branded-content film which plays like a diary entry in moving images. The Catalan takes us through his daily challenges in an authentic and natural way in his native tongue. The Marco Polo provides him with a retreat and seamlessly blends into his story. The result is a video that perfectly captures the personal depth of an interview whilst retaining the acting finesse of a product film. A video that authentically, powerfully and subtly reveals to viewers exactly what the Marco Polo stands for.

The aim of the project was to introduce the new all-wheel-drive version of the Marco Polo to the relevant target group. Using Kilian Jornet as an influencer proved to be a great strategy: The video achieved an impressive reach on the Mercedes-Benz social media channels. Almost 200,00 users streamed the video on YouTube  and Facebook  alone.

Awards

  • Best of Content Marketing 2016

Mirco Völker

Managing Director