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Roedl partner dkdl case

Rödl & Partner

Organise, guide, play

Design

Illustration

Typography

A new visual identity

Rödl & Partner’s visual identity is equipped with functionality, objectivity, seriousness and scalability, meeting the expectations when dealing with a law firm.

The firm’s unique feature is their industry-wide unusual attitude as empathetic caretakers towards their clients. This feature is expressed via many different colors, authentic photography and illustrations – a visual identity very rare in this occupational field.

Organise: Grid & Typography

#rationality #precision #objectivity

Guide: Colour & Image

#empathy #humanism #authenticity

Play: Abstract forms & Illustration

#emotions #dynamic #unique

Marco Schnös

Partner & Creative Consultant