Initiative
Germany against Corona initiative
#Allforall – our new campaign for more decency
Germany stands still as the coronavirus tightens its grip. The pandemic has turned life upside down around the world and poses major challenges for all of us. However, we can all do our part to actively contribute to overcoming this. With the help of major partners, the newly founded initiative "Germany against Corona” appeals to each and every one of us to keep our distance – together.
You only need to glance outside at pedestrian zones to see that not everyone has entirely understood the concept of "social distancing" in these challenging times. Many people are still failing to maintain sufficient distance from others. Without the correct measures, the novel coronavirus will continue to spread at breakneck speed. Under the hashtag #allforall, “Germany against Corona” calls on us all to unite during this state of emergency and ensure everyone is aware of the most important rule at this point in time: show decency – keep your distance! Together, we want to prove that Germany is a bastion of solidarity during this time and that this virus can be defeated through reason and solidarity.
Numerous partners
With the “All for All” campaign, we are appealing to all members of the public to turn social distancing into the new normal in collaboration with partners from the business world (including DAK-Gesundheit, Das Futterhaus, Deutsche Bank, Hamburger Hochbahn, kununu, Kühne, Spreadshirt, Unilever, WallDecaux) and the media (for example ada, Bauer Media Group, Der Spiegel, Facebook, FAZ, Gruner + Jahr, Handelsblatt, WirtschaftsWoche and ZDF).
The campaign
We are placing motifs throughout Germany to remind everyone of the recommended distance of 2 metres, to call for mutual responsibility and encourage everyone to unite to overcome the challenge. You can find numerous tips and inspiration on our website www.deutschland-gegen-corona.org and social media channels. The campaign’s motifs are available online and in print via our media partners. The TV ad “For You, For Me, For Us All” will launch on 23rd
March to depict our current reality: life at social distance. It also highlights the ways in which we can significantly help others through kind gestures. For example, going shopping for your elderly neighbours, recording a podcast for your grandma or helping school children to learn.
There’s one key theme throughout: our social lives may currently be on pause, but we all have a duty. We all need to keep at a distance, together.
All for all: how can I get involved?
Our agency group came up with the idea behind this initiative. We gave it the green light in collaboration with our partners. Now we would like to invite more companies, media outlets, politicians, celebrities and, of course, you to join in and support us. How? Find more information online at www.deutschland-gegen-corona.org or by contacting the following email address: allefueralle@fischerappelt.de. Feel free to contact us at any time if you have any questions or need any additional information. Together against Corona – Germany against Corona. #allforall
