Mondelez International
Communicative rebranding
Kraft Foods rebrands Mondelez International: the "how-to" of successful rebranding communications
Mondelez International was previously known as Kraft Foods.
The image with German Chancellor Angela Merkel was one of the highlights of the communication strategy explaining the rebranding. Using strategically planned, comprehensively managed and individually customised channels, the relevant target groups were able to tap into the company’s new presence.
